. >> full disclosure, my brother-in-law, sold vitamin water to coca-cola and one of the principals at vitamin water. and it's a crummy drink, filled with sugar. they make vitamin water zero now, get out of town. >> and the point to make the decision-- >> your point though i don't think is right. like this ad because coke is stepping up to say, listen, you know what, all calories count. it's not just sugary sodas that make people fat and trying to be their own spokesman instead of letting mayor bloomberg do it for them. >> neil: i didn't mind that aspect. it reminded people, the food police to remind them as much as we're vilified. we have plenty of choices, go for the sugary coke, adam 0-the zero water, i'm drowning in water, whatever the hell it is. but-- >> should charles be embracing this ad? it's a good example of the upside of capitalism. the down side is that there's sugary drinks, it's a nice drink, but people drink too much of it and the pendulum swung too far in one direction and the food police and others say, too much of this is bad for you and coke said, you know what? you